Many of the benefits of keeping tabs on your customers’ experiences are instinctive: you naturally want to please your customers and ensure that they are happy with your products and services. You value your loyal customers and want to keep them coming back. And let’s be honest: most dealerships ...

It’s no mystery why it’s important to be keenly aware of your customers’ experiences. Happy customers are repeat customers, plus they can drive new business through referring friends and posting positive reviews online. Conversely, an unhappy customer rarely just takes their business elsewhere: ...