---
title: Highlights from the 2024 SATISFYD Experience Summit
description: Get actionable strategies from the 2024 SATISFYD Experience Summit to boost your dealership's success in customer satisfaction, employee engagement & more!
image: https://blog.satisfyd.com/hubfs/Highlights%20from%20the%202024%20SATISFYD%20Experience%20Summit.png
---

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    - [Voice of Customer](https://www.satisfyd.com/voice-of-customer)
    - [SATISFYD Reviews](https://www.satisfyd.com/satisfyd-reviews)
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- [Blog](https://blog.satisfyd.com/)
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    - [Resource Center](https://www.satisfyd.com/resource-hub)
    - [Online Reputation Score](https://www.satisfyd.com/reputation-scorecard)
    - [Leadership Assessment](https://www.satisfyd.com/leadership-assessment)
    - [Best Practices Self Assessment Tool](https://www.satisfyd.com/self-assessment)
    - [The Revenue Signal](https://www.satisfyd.com/the-satisfyd-revenue-signal-for-equipment-dealers)
    - [Technician EX Benchmark Report](https://resources.satisfyd.com/2025-technician-experience-benchmarkreport)
    - [2026 Benchmark Report](https://resources.satisfyd.com/2026-employee-and-customer-experience-benchmark-report-satisfyd)
    - [2026 SATISFYD Experience Summit](https://resources.satisfyd.com/2026-ses-on-demand)
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          - [Lakeside Trucking](https://resources.satisfyd.com/customer/lakeside-international-trucks/thank-you)
          - [Bobcat of the Rockies and North Texas](https://resources.satisfyd.com/from-reviews-to-retention-cx-strategies-for-dealerships-bobcat)
          - [Pattison Ag](https://resources.satisfyd.com/customer/pattison-ag)
          - [Belkorp Ag](https://satisfyd.com/belkorp)
    - [Events & Webinars](https://www.satisfyd.com/events)
    - [Referral Program](https://www.satisfyd.com/referral-program)
    - [Careers](https://www.satisfyd.com/careers)
    - [Contact Us](https://www.satisfyd.com/contact-us)
- [Dealer Excellence](https://blog.satisfyd.com/javascript;) 
    - [Top Dealer Award](https://satisfyd.com/top-dealer-awards)
    - [Certified Dealers](https://www.satisfyd.com/certified-dealers)
- [Survey Portals](https://www.satisfyd.com/signin/)
- [Podcast](https://creators.spotify.com/pod/profile/satisfydpodcast/)

[Book Demo](https://meetings.hubspot.com/espalla/teams?uuid=a7f00e16-8239-4d7b-aaf6-aaf17ca2a0fa)

# Highlights from the 2024 SATISFYD Experience Summit

# Highlights from the 2024 SATISFYD Experience Summit

![Emilie Spalla](https://blog.satisfyd.com/hs-fs/hubfs/SATISFYD%20Team/Emilie%20Spalla%20Headshot.png?width=50&height=50&name=Emilie%20Spalla%20Headshot.png)

 by [Emilie Spalla](https://blog.satisfyd.com/author/emilie-spalla)

The [2024 SATISFYD Experience Summit](https://resources.satisfyd.com/2024-satisfyd-experience-summit-recordings) was a resounding success, bringing together a diverse group of industry experts, thought leaders, and enthusiasts to delve into the theme of "The Human Equation in Dealership Excellence: Attract, Retain, Delight." Hosted on March 6, 2024, this year's summit was the second edition of our flagship event, building on the success and insights gained from the [inaugural summit in 2023](https://resources.satisfyd.com/2023-experience-summit).

Thanks to everyone who participated! In case you missed it, during this blog post, we want to give you a quick overview of the topics covered and links to watch the recordings. We highly recommend you invest time to watch the sessions because we know the information shared will help optimize your customer and employee experience satisfaction strategy for this year.

### Let's Dive into the Highlights

## [Voices in Action: Real-Time Insights Round Table](https://resources.satisfyd.com/video/voices-in-action-real-time-insights-round-table)

One of the most engaging sessions during the summit was the "Voices in Action: Real-Time Insights Round Table," where our customers shared real-time feedback sourced from SATISFYD's Voice of Customer and Voice of Employee solutions. This open discussion provided actionable strategies to elevate customer and employee experiences within dealerships.

Speakers:  
✔ Audra Zorn, Marketing Relations Manager at Berry Companies    
✔ Dan Soley, VP Sales & Marketing at Miller-Bradford & Risberg    
✔ Paul Chappell, Senior Customer Experience Manager at Hutson, Inc.

[![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/2ef835d1-6299-45d9-a6a9-ac0cf28cbea4.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/2ef835d1-6299-45d9-a6a9-ac0cf28cbea4)

## [Using Digital Marketing to Increase Market Share](https://resources.satisfyd.com/video/using-digital-marketing-to-increase-market-share)

Jordan Arsenault, Senior Account Executive at Fusable, presented insights on leveraging market data to enhance digital marketing strategies. This session was perfect for leaders and marketers aiming to optimize their marketing approach using data-driven insights.

Speaker:  
✔ Jordan Arsenault, Senior Account Executive at Fusable

[![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/513fb539-c4c2-41f2-971f-a094b0745c03.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/513fb539-c4c2-41f2-971f-a094b0745c03)

## [Taking Steps Beyond Satisfaction Surveys](https://resources.satisfyd.com/video/taking-steps-beyond-satisfaction-surveys)

Ryan Condon, CEO and Founder at SATISFYD, led a session on organizational change processes and strategies for establishing aligned cultures within dealerships. This session catered to leaders, human resources professionals, marketers, and customer support teams seeking actionable strategies for improvement.

Speaker:   
✔ Ryan Condon, CEO and Founder at SATISFYD

[![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/cde718a5-5320-4a5c-a225-f32efdacb71b.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/cde718a5-5320-4a5c-a225-f32efdacb71b)

## [Leading a Rural Renaissance](https://resources.satisfyd.com/video/leading-a-rural-renaissance)

Russ Green, Operations Officer at Machinery Advisors Consortium, explored the resurgence of rural lifestyles among millennials and its impact on leadership within the industry. This session provided valuable insights for leaders and human resources professionals.

Speaker:  
✔ Russ Green, Operations Officer at Machinery Advisors Consortium

[![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/207dd38d-25c3-4266-9a00-17a568bcbab8.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/207dd38d-25c3-4266-9a00-17a568bcbab8)

## [2024 Employee & Customer Experience Benchmark Report](https://resources.satisfyd.com/video/2024-cx-ex-benchmark-report)

Emilie Spalla, Vice President at SATISFYD, and Ryan Condon, CEO and Founder at SATISFYD, presented key findings from the [2024 Employee & Customer Experience Benchmark Report](https://resources.satisfyd.com/2024-customer-and-employee-experience-benchmark-report). This report serves as a valuable tool for dealership leaders, human resources professionals, and marketers to assess performance and craft strategic improvement plans.

Speakers:  
✔ Emilie Spalla, Vice President at SATISFYD    
✔ Ryan Condon, CEO and Founder at SATISFYD

[![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/87fa5459-6daf-4cc1-bf9e-7cf9605afa0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/87fa5459-6daf-4cc1-bf9e-7cf9605afa0d)

The summit's recordings are now available, offering a wealth of actionable insights and strategies. Whether you're focused on customer satisfaction, employee engagement, marketing, or leadership, these sessions provide invaluable guidance to drive success in the heavy equipment dealership industry.

#### [Watch the On-Demand Sessions Here](https://resources.satisfyd.com/2024-satisfyd-experience-summit-recordings)

Thanks for supporting the SATISFYD Experience Summit! Our wish is that you can leverage the insights shared to propel your dealership toward excellence. Cheers to continuing the journey of learning and growth together! 👏

###### Tags:

[Customer Experience,](https://blog.satisfyd.com/tag/customer-experience) [Employee Experience,](https://blog.satisfyd.com/tag/employee-experience) [Online Reviews,](https://blog.satisfyd.com/tag/online-reviews) [SATISFYD Updates,](https://blog.satisfyd.com/tag/satisfyd-updates) [Customer Spotlight](https://blog.satisfyd.com/tag/customer-spotlight)

![Emilie Spalla](https://blog.satisfyd.com/hs-fs/hubfs/SATISFYD%20Team/Emilie%20Spalla%20Headshot.png?width=50&height=50&name=Emilie%20Spalla%20Headshot.png)

Post by [Emilie Spalla](https://blog.satisfyd.com/author/emilie-spalla)   
 Apr 29, 2024, 9:00:00 AM

 Emilie Spalla, Vice President at SATISFYD, has over 15 years of client relations experience in the manufacturing, agriculture, and construction industries. At SATISFYD, Emilie has created a customer-first environment, leading teams that deliver high-quality solutions that exceed customer expectations. She has worked closely with both enterprise and dealer groups and is passionate about helping them create customer experience excellence strategies and programs. Emilie is excited to help businesses provide the very best experience for their customers. Emilie holds a Business Management and Economics degree from Hope College. She is an avid mountain biker and resides in Traverse City, Michigan with her husband and two daughters.

[Follow me on LinkedIn](https://www.linkedin.com/in/espalla/)

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