The 2024 SATISFYD Experience Summit was a resounding success, bringing together a diverse group of industry experts, thought leaders, and enthusiasts to delve into the theme of "The Human Equation in Dealership Excellence: Attract, Retain, Delight." Hosted on March 6, 2024, this year's summit was the second edition of our flagship event, building on the success and insights gained from the inaugural summit in 2023.

    Thanks to everyone who participated! In case you missed it, during this blog post, we want to give you a quick overview of the topics covered and links to watch the recordings. We highly recommend you invest time to watch the sessions because we know the information shared will help optimize your customer and employee experience satisfaction strategy for this year.

    Let's Dive into the Highlights

    Voices in Action: Real-Time Insights Round Table

    One of the most engaging sessions during the summit was the "Voices in Action: Real-Time Insights Round Table," where our customers shared real-time feedback sourced from SATISFYD's Voice of Customer and Voice of Employee solutions. This open discussion provided actionable strategies to elevate customer and employee experiences within dealerships.

    ✔ Audra Zorn, Marketing Relations Manager at Berry Companies  
    ✔ Dan Soley, VP Sales & Marketing at Miller-Bradford & Risberg  
    ✔ Paul Chappell, Senior Customer Experience Manager at Hutson, Inc.


    Using Digital Marketing to Increase Market Share

    Jordan Arsenault, Senior Account Executive at Fusable, presented insights on leveraging market data to enhance digital marketing strategies. This session was perfect for leaders and marketers aiming to optimize their marketing approach using data-driven insights.

    ✔ Jordan Arsenault, Senior Account Executive at Fusable


    Taking Steps Beyond Satisfaction Surveys

    Ryan Condon, CEO and Founder at SATISFYD, led a session on organizational change processes and strategies for establishing aligned cultures within dealerships. This session catered to leaders, human resources professionals, marketers, and customer support teams seeking actionable strategies for improvement.

    ✔ Ryan Condon, CEO and Founder at SATISFYD


    Leading a Rural Renaissance

    Russ Green, Operations Officer at Machinery Advisors Consortium, explored the resurgence of rural lifestyles among millennials and its impact on leadership within the industry. This session provided valuable insights for leaders and human resources professionals.

    ✔ Russ Green, Operations Officer at Machinery Advisors Consortium


    2024 Employee & Customer Experience Benchmark Report

    Emilie Spalla, Vice President at SATISFYD, and Ryan Condon, CEO and Founder at SATISFYD, presented key findings from the 2024 Employee & Customer Experience Benchmark Report. This report serves as a valuable tool for dealership leaders, human resources professionals, and marketers to assess performance and craft strategic improvement plans.

    ✔ Emilie Spalla, Vice President at SATISFYD  
    ✔ Ryan Condon, CEO and Founder at SATISFYD


    The summit's recordings are now available, offering a wealth of actionable insights and strategies. Whether you're focused on customer satisfaction, employee engagement, marketing, or leadership, these sessions provide invaluable guidance to drive success in the heavy equipment dealership industry.

    Watch the On-Demand Sessions Here

    Thanks for supporting the SATISFYD Experience Summit! Our wish is that you can leverage the insights shared to propel your dealership toward excellence. Cheers to continuing the journey of learning and growth together! 👏

    Emilie Spalla
    Post by Emilie Spalla
    April 29, 2024
    Emilie Spalla, Vice President at SATISFYD, has over 15 years of client relations experience in the manufacturing, agriculture, and construction industries. At SATISFYD, Emilie has created a customer-first environment, leading teams that deliver high-quality solutions that exceed customer expectations. She has worked closely with both enterprise and dealer groups and is passionate about helping them create customer experience excellence strategies and programs. Emilie is excited to help businesses provide the very best experience for their customers. Emilie holds a Business Management and Economics degree from Hope College. She is an avid mountain biker and resides in Traverse City, Michigan with her husband and two daughters.

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