The 2025 SATISFYD Experience Summit was a remarkable gathering of industry leaders, where we explored the vital connection between customer and employee experiences in driving dealership success. With a series of insightful sessions, expert speakers, and actionable strategies, this summit offered valuable takeaways for dealerships to stay ahead in a competitive market.
A big thank you to everyone who joined us! If you weren't able to attend, don’t worry—we’ve got you covered. In this blog post, we’ll give you a quick recap of the key topics discussed and provide links to the session recordings. We highly encourage you to take the time to watch them, as the insights shared will be invaluable in optimizing your customer and employee experience strategies this year.
Check out the Summit Session Highlights
Building Loyalty Through Effective Rewards and Recognition
Greg Mazzuco from Augeo explored the importance of intentional employee recognition and rewards, and how top-performing dealers use these proven tools and programs to boost motivation, satisfaction and more.
Speaker:
Greg Mazzuco, VP of Engagement Strategy at Augeo Digital
The Future of Customer Experience in Equipment Dealerships
Erin Wallace shared a glimpse into the future of customer experience (CX) in equipment dealerships, offering insights on emerging trends, effective strategies, and practical steps to foster a customer-centric culture.
Speaker: Erin Wallace, Director of Client Engagement at Bain & Company
EX + CX = The Reality of Your Business
Scott Backer from Ziegler Companies broke down the critical relationship between engaged employees and satisfied customers and how dealerships can leverage this connection to drive retention, loyalty, and business growth.
Speaker: Scott Backer, Customer Experience Manager at Ziegler Caterpillar
Voices in Action: Expert Insights on Customer Experience
One of the most engaging sessions during the summit was the "Voices in Action: Expert Insights on CX." The expert panel included industry leaders from top dealerships, OEMs, and CX Experts that shared their insights on delivering exceptional customer experiences that drive loyalty and growth.
Panelists:
- Sean Buchanan, Director of Marketing at Berry Companies
- Paul Chappell, Senior CX Manager at Hutson, Inc.
- Todd Bachman, President and CEO of Florida Coast Equipment
- Mary Sullivan, Director of Marketing at Gateway Dealer Network
- Erin Wallace, Director of Client Engagement at Bain & Company
How Equipment Evaluations Drive Sales and Customer Loyalty
Andy Campbell, Director of Insights from Tractor Zoom shared strategies for capturing clean data, and discussed how integrating equipment evaluations into your CRM and business systems creates a seamless buying experience while empowering employees with the right data at the right time.
Speakers: Andy Campbell, Director of Data Insights at Tractor Zoom
2025 Employee & Customer Experience Benchmark Report
Emilie Spalla, Vice President at SATISFYD, and Ryan Condon, CEO and Founder at SATISFYD, presented key findings from the 2025 Employee & Customer Experience Benchmark Report. This report serves as a valuable tool for dealership leaders, human resources professionals, and marketers to assess performance and craft strategic improvement plans.
Speakers: Emilie Spalla, VP at SATISFYD and Ryan Condon, CEO and Founder of SATISFYD
Watch the On-Demand Sessions Here
We hope the insights shared will help propel your dealership toward greater success. Here's to continuing the journey of learning and growth together!
