8 Ways to Use Customer Feedback to Promote Your Dealership

8 Ways to Use Customer Feedback to Promote Your Dealership

Emilie Spalla
by Emilie Spalla

If you collect customer feedback, you understand the benefit of how diving into and understanding constructive insights can enhance your dealership’s internal processes. But have you thought about how you can use your customers’ positive feedback to highlight your dealership’s brand promise and help your dealership grow?

If it’s a customer with whom you have a close relationship, ask if you can share their feedback on your website or in your marketing materials. If you have the opportunity, take a picture with your customer and share it along with the quote. If a naming your customer or a picture isn’t possible anonymous feedback can also be a very effective resource.

Here are some ways you can use some of your positive customer feedback today!

  1. Social Media– share a quote on social media- Twitter, Facebook, LinkedIn, etc.
  2. Website – Product or Service page, even create a page just for testimonials
  3. Print Marketing – for handouts or brochures
  4. Signage – both in-store posters and outside signage
  5. Blog Content/ Newsletter – communications with customers and potential customers
  6. Case Study – support the piece with real comments and feedback from customers
  7. Email Marketing – help sway decision making through email by incorporating a testimonial
  8. Advertisements – share a short clip of great feedback to draw attention
 
A great way to encourage your employees to create excellent experiences and thereby gain more positive customer feedback is to tie customer experiences results to your employee incentive programs. Want to learn how to build more effective employee incentive programs? Watch our webinar with Greg Mazzuco from Augeo for practical strategies that drive engagement and results.
Tags:
Customer Experience
Emilie Spalla
Post by Emilie Spalla
Jun 26, 2025 5:36:46 PM
Emilie Spalla, Vice President at SATISFYD, has over 15 years of client relations experience in the manufacturing, agriculture, and construction industries. At SATISFYD, Emilie has created a customer-first environment, leading teams that deliver high-quality solutions that exceed customer expectations. She has worked closely with both enterprise and dealer groups and is passionate about helping them create customer experience excellence strategies and programs. Emilie is excited to help businesses provide the very best experience for their customers. Emilie holds a Business Management and Economics degree from Hope College. She is an avid mountain biker and resides in Traverse City, Michigan with her husband and two daughters.
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