In the realm of conducting employee surveys, Lakeside International Trucks' Vice President, Marketing & Human Resources, Rob Durham, shares valuable insights: it's not just about sending out surveys and gathering input; the real work lies in acknowledging and taking action based on that feedback.

    Rob emphasizes that taking action requires a multifaceted approach of listening, learning, and determining next steps. Employees provide a wealth of information through their feedback, and it's essential to develop a process for reviewing and categorizing this data effectively.

    Rob's Process

    One key aspect of Rob's process involves categorizing feedback to understand trends or issues by department or location. This organized approach enables him to identify areas for improvement and take targeted action to address them.

    Moreover, it's crucial to communicate with employees about the feedback received, both positive and negative. By summarizing the overall feedback and outlining the actions that will be taken as a result, businesses can demonstrate that they have heard their employees and are committed to addressing their concerns.

    Rob also stresses the importance of providing feedback on why certain suggestions may not be adopted. While not every idea may be feasible for the business, employees appreciate transparency and understanding the rationale behind decisions.

    Cultivating a Culture of Empowerment and Engagement

    Ultimately, fostering a culture where employees feel heard, valued, and respected is essential for maintaining high levels of engagement and participation in feedback processes. As leaders, it's our responsibility to ensure that employees know their input is valued and that we are committed to taking meaningful action based on their feedback.

    So, let's take a page from Rob's book and prioritize actionable employee feedback to empower our teams and drive continuous improvement. After all, when employees feel heard and respected, everyone wins.

    Ready to elevate your feedback processes and empower your team? Book a demo with SATISFYD today and start turning employee feedback into actionable insights that drive meaningful change.

    Emilie Spalla
    Post by Emilie Spalla
    April 1, 2024
    Emilie Spalla, Vice President at SATISFYD, has over 15 years of client relations experience in the manufacturing, agriculture, and construction industries. At SATISFYD, Emilie has created a customer-first environment, leading teams that deliver high-quality solutions that exceed customer expectations. She has worked closely with both enterprise and dealer groups and is passionate about helping them create customer experience excellence strategies and programs. Emilie is excited to help businesses provide the very best experience for their customers. Emilie holds a Business Management and Economics degree from Hope College. She is an avid mountain biker and resides in Traverse City, Michigan with her husband and two daughters.

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