As you know, the pool of available talent to work for your dealership is changing. As reported by NPR's article, Many in Gen Z ditch colleges for trade schools. Meet the 'toolbelt generation, many young people in Gen Z are opting for vocational schools and trade careers, seeking hands-on experience and clear paths to rewarding jobs. This presents a unique opportunity for heavy equipment dealerships – a chance to attract a new generation of skilled technicians and salespeople.

    Attract and Retain Top Talent with Voice of Employee

    In today's talent market, how do you make sure your dealership stands out to these tech-savvy individuals who value feedback? This is where the power of easily accessible, unbiased feedback becomes essential.

    Why Gen Z Values Transparency and Feedback

    Gen Z prioritizes workplaces that foster open communication and value their input. Unlike previous generations, they aren't afraid to speak their minds. This generation craves purpose and wants to feel valued in their work. They prioritize clear career paths, opportunities for growth, and a positive work environment. So how do you know if your dealership is meeting these needs? Here's where SATISFYD's Voice of Employee (VoE) has been helping dealerships hone their HR strategy.

    Voice of Employee empowers you to create a culture of feedback at your dealership, allowing your team to express their needs and concerns anonymously.

    Why Listening to the Voice of Your Employees is Essential

    ✔ Understand What Matters Most: In-depth employee feedback, through tools like SATISFYD's VoE, reveals what truly motivates your employees. Is it clear career paths? Competitive wages? Flexible work arrangements? By pinpointing their priorities, you can tailor your employee value proposition (EVP) to attract and retain top talent. 

    ✔ Boost Engagement and Retention: When employees feel heard and valued, they're more likely to be engaged and stay with the company. By providing your employees - especially Gen Z's - with easy-to-use tools for them to share their feedback at anytime, you are demonstrating your commitment to creating a positive work environment, fostering loyalty, and reducing costly turnover. 

    ✔ Identify Areas for Improvement: Feedback helps pinpoint areas where your dealership can improve.  Is onboarding confusing? Are training programs outdated?  By addressing these issues proactively, you create a more efficient and satisfying work experience for your Gen Z employees. 

    ✔ Build Trust and Transparency: Anonymity through surveys encourages honest feedback, allowing you to address genuine concerns before they escalate.  This fosters trust and transparency, leading to a stronger team dynamic.

    Equip Yourself to Attract the ‘Toolbelt Generation’

    Gen Z is the future of the heavy equipment industry. By implementing SATISFYD's Voice of Employee, you gain the tools to understand their needs and build a dealership that thrives in the changing landscape of work.

    Schedule a free demo today and see how you can attract, engage, and retain the best talent in the ‘Toolbelt Generation’ by leveraging the power of feedback. 

    Emilie Spalla
    Post by Emilie Spalla
    June 17, 2024
    Emilie Spalla, Vice President at SATISFYD, has over 15 years of client relations experience in the manufacturing, agriculture, and construction industries. At SATISFYD, Emilie has created a customer-first environment, leading teams that deliver high-quality solutions that exceed customer expectations. She has worked closely with both enterprise and dealer groups and is passionate about helping them create customer experience excellence strategies and programs. Emilie is excited to help businesses provide the very best experience for their customers. Emilie holds a Business Management and Economics degree from Hope College. She is an avid mountain biker and resides in Traverse City, Michigan with her husband and two daughters.

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