In today's digital age, businesses are constantly searching for ways to improve their customer experience and gather actionable feedback from their customers. Two software vendors that provide such services are us, SATISFYD, and Qualtrics. While we both aim to help businesses understand and improve the customer experience, we differ in our approach.
Qualtrics' array of products offers self-service DIY solutions to help you manage the customer feedback process yourself. To make the best use of the tool, you may need some in-house expertise to leverage all the tools Qualtrics provides to design, distribute, and analyze surveys. This approach allows businesses to have full control over the survey process and customize it to their needs.
SATISFYD's Voice of Customer (VoC) is a customer experience survey process offering a full-service solution that is specifically developed to support the business processes of a dealership. With over 25 years of experience in the equipment industry, SATISFYD has the knowledge and capabilities to tailor the customer experience feedback process to meet the needs of every equipment dealership we serve. This approach allows businesses to focus on their core competencies while leaving the survey process to the experts.
What Are Your Business Goals?
If a business is looking to have complete control over the survey process and have the resources available to develop the expertise in-house, then Qualtrics is an excellent solution. This tool is flexible as the scale of your business grows. However, you more likely need a certain level of expertise—and time—to manage the process effectively.
On the other hand, if a business is looking to start or improve a customer experience project quickly—yet effectively—we are a fantastic choice. Our full-service approach means we take care of everything from survey design to data analysis, allowing businesses to have more time to focus on their core competencies. At the same time, we help accelerate business growth by providing actionable insights from the survey's findings.
The added benefit is that we do this for more than 1,000 dealers of top equipment organizations across the United States, Canada, and Australia, giving us first-hand access to competitive benchmarking.
What Capabilities Are You Looking For?
When it comes to features and capabilities, Qualtrics offers a large range of features, including survey design, distribution, and analysis, as well as real-time reporting, data visualization, and integration with other systems. We offer similar capabilities as they do with the addition of features like custom surveys tailored to each department at a dealership—parts, service, sales, rental—and competitive benchmarking.
Here is a quick overview of SATISFYD vs. Qualtrics that can help you identify what solution is best to help you meet your customer experience goals.
It All Comes Down to Your Specific Needs
Although we differ in approach and capabilities, we are both top-notch customer experience software providers with the same passion: Helping businesses understand and improve the customer experience. The critical decision factor comes down to a business’ specific needs.
If a business is looking to manage its own survey process, then Qualtrics is an excellent solution. However, if they are looking to rely on a partner to facilitate and accelerate the survey process, then SATISFYD is a perfect choice. Ultimately, the decision comes down to the specific needs and preferences of the business. Still, if the latter option is what you are looking for, we would love to meet and learn more about your needs.
