---
title: Understanding Net Promoter Score
description: "Net Promoter Score is a methodology used to calculate the answer to a single question: How likely are you to recommend a business to a friend or colleague?"
image: https://blog.satisfyd.com/hubfs/Blog/Understanding%20Net%20Promoter%20Score.png
---

[![satisfYd_logo_horz_blue-3](https://blog.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-3.png?width=300&height=44&name=satisfYd_logo_horz_blue-3.png) ![SATISFYD_logo_horz_blue-2](https://blog.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-2.png?width=300&height=44&name=satisfYd_logo_horz_blue-2.png)](https://www.satisfyd.com/)

[![satisfYd_logo_horz_blue-3](https://blog.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-3.png?width=200&height=29&name=satisfYd_logo_horz_blue-3.png)](https://www.satisfyd.com/)

<https://blog.satisfyd.com/understanding-net-promoter-score#navbar_global>

- [Solutions](https://blog.satisfyd.com/javascript;) 
    - [Voice of Customer](https://www.satisfyd.com/voice-of-customer)
    - [SATISFYD Reviews](https://www.satisfyd.com/satisfyd-reviews)
    - [Voice of Employee](https://www.satisfyd.com/voice-of-employee)
- [Blog](https://blog.satisfyd.com/)
- [Resources](https://blog.satisfyd.com/javascript;) 
    - [Resource Center](https://www.satisfyd.com/resource-hub)
    - [Online Reputation Score](https://www.satisfyd.com/reputation-scorecard)
    - [Leadership Assessment](https://www.satisfyd.com/leadership-assessment)
    - [Best Practices Self Assessment Tool](https://www.satisfyd.com/self-assessment)
    - [The Revenue Signal](https://www.satisfyd.com/the-satisfyd-revenue-signal-for-equipment-dealers)
    - [Technician EX Benchmark Report](https://resources.satisfyd.com/2025-technician-experience-benchmarkreport)
    - [2026 Benchmark Report](https://resources.satisfyd.com/2026-employee-and-customer-experience-benchmark-report-satisfyd)
    - [2026 SATISFYD Experience Summit](https://resources.satisfyd.com/2026-ses-on-demand)
- [Our Company](https://blog.satisfyd.com/javascript;) 
    - [About SATISFYD](https://www.satisfyd.com/about-us)
    - [Customers](https://www.satisfyd.com/customers)
    - Customer Success 
          - [King Ranch Ag & Turf](https://resources.satisfyd.com/customer/king-ranch)
          - [Berry Companies](https://blog.satisfyd.com/customer-spotlight-berry-companies)
          - [Lakeside Trucking](https://resources.satisfyd.com/customer/lakeside-international-trucks/thank-you)
          - [Bobcat of the Rockies and North Texas](https://resources.satisfyd.com/from-reviews-to-retention-cx-strategies-for-dealerships-bobcat)
          - [Pattison Ag](https://resources.satisfyd.com/customer/pattison-ag)
          - [Belkorp Ag](https://satisfyd.com/belkorp)
    - [Events & Webinars](https://www.satisfyd.com/events)
    - [Referral Program](https://www.satisfyd.com/referral-program)
    - [Careers](https://www.satisfyd.com/careers)
    - [Contact Us](https://www.satisfyd.com/contact-us)
- [Dealer Excellence](https://blog.satisfyd.com/javascript;) 
    - [Top Dealer Award](https://satisfyd.com/top-dealer-awards)
    - [Certified Dealers](https://www.satisfyd.com/certified-dealers)
- [Survey Portals](https://www.satisfyd.com/signin/)
- [Podcast](https://creators.spotify.com/pod/profile/satisfydpodcast/)

- [Solutions](https://blog.satisfyd.com/javascript;) 
    - [Voice of Customer](https://www.satisfyd.com/voice-of-customer)
    - [SATISFYD Reviews](https://www.satisfyd.com/satisfyd-reviews)
    - [Voice of Employee](https://www.satisfyd.com/voice-of-employee)
- [Blog](https://blog.satisfyd.com/)
- [Resources](https://blog.satisfyd.com/javascript;) 
    - [Resource Center](https://www.satisfyd.com/resource-hub)
    - [Online Reputation Score](https://www.satisfyd.com/reputation-scorecard)
    - [Leadership Assessment](https://www.satisfyd.com/leadership-assessment)
    - [Best Practices Self Assessment Tool](https://www.satisfyd.com/self-assessment)
    - [The Revenue Signal](https://www.satisfyd.com/the-satisfyd-revenue-signal-for-equipment-dealers)
    - [Technician EX Benchmark Report](https://resources.satisfyd.com/2025-technician-experience-benchmarkreport)
    - [2026 Benchmark Report](https://resources.satisfyd.com/2026-employee-and-customer-experience-benchmark-report-satisfyd)
    - [2026 SATISFYD Experience Summit](https://resources.satisfyd.com/2026-ses-on-demand)
- [Our Company](https://blog.satisfyd.com/javascript;) 
    - [About SATISFYD](https://www.satisfyd.com/about-us)
    - [Customers](https://www.satisfyd.com/customers)
    - Customer Success 
          - [King Ranch Ag & Turf](https://resources.satisfyd.com/customer/king-ranch)
          - [Berry Companies](https://blog.satisfyd.com/customer-spotlight-berry-companies)
          - [Lakeside Trucking](https://resources.satisfyd.com/customer/lakeside-international-trucks/thank-you)
          - [Bobcat of the Rockies and North Texas](https://resources.satisfyd.com/from-reviews-to-retention-cx-strategies-for-dealerships-bobcat)
          - [Pattison Ag](https://resources.satisfyd.com/customer/pattison-ag)
          - [Belkorp Ag](https://satisfyd.com/belkorp)
    - [Events & Webinars](https://www.satisfyd.com/events)
    - [Referral Program](https://www.satisfyd.com/referral-program)
    - [Careers](https://www.satisfyd.com/careers)
    - [Contact Us](https://www.satisfyd.com/contact-us)
- [Dealer Excellence](https://blog.satisfyd.com/javascript;) 
    - [Top Dealer Award](https://satisfyd.com/top-dealer-awards)
    - [Certified Dealers](https://www.satisfyd.com/certified-dealers)
- [Survey Portals](https://www.satisfyd.com/signin/)
- [Podcast](https://creators.spotify.com/pod/profile/satisfydpodcast/)

[Book Demo](https://meetings.hubspot.com/espalla/teams?uuid=a7f00e16-8239-4d7b-aaf6-aaf17ca2a0fa)

# Understanding Net Promoter Score

# Understanding Net Promoter Score

![Ryan Condon](https://blog.satisfyd.com/hs-fs/hubfs/SATISFYD%20Team/Ryan%20Condon%20Profile%20Picture.png?width=50&height=50&name=Ryan%20Condon%20Profile%20Picture.png)

 by [Ryan Condon](https://blog.satisfyd.com/author/ryan-condon)

### What is Net Promoter Score (NPS)?

Net Promoter Score is a methodology used to calculate the answer to a single question: How likely are you to recommend brand/dealer/product to a friend or colleague?

### Why use Net Promoter Score?

The NPS methodology is a leading indicator of growth. When an organization strives to improve their NPS, they will experience faster growth, increased profits and likely outperform others in the market.

### Calculating Net Promoter Score

NPS is calculated by dividing respondents into 3 categories:

1. **Promoters** (respond 9-10) are loyal enthusiasts fueling growth
2. **Passives** (respond 7-8) are satisfied customers vulnerable to competition
3. **Detractors** (respond 0-6) are unhappy customers impeding growth

![NPS-Score-Image](https://blog.satisfyd.com/hs-fs/hubfs/NPS-Score-Image.gif?width=578&name=NPS-Score-Image.gif)You are able to calculate NPS by subtracting the percentage of Detractors from the percentage of Promoters. NPS can range anywhere from –100 (all Detractors) to +100 (all Promoters).

Lean more about how to calculate [Net Promoter Score here](https://www.netpromotersystem.com/about/measuring-your-net-promoter-score/).

®Net Promoter, NPS, and Net Promoter Score are registered trademarks of SatMetrix Systems, Inc., Bain & Company, and Fred Reichheld

*Originally published on October 19, 2016. Updated on September 23, 2022.*

###### Tags:

[Customer Experience](https://blog.satisfyd.com/tag/customer-experience)

![Ryan Condon](https://blog.satisfyd.com/hs-fs/hubfs/SATISFYD%20Team/Ryan%20Condon%20Profile%20Picture.png?width=50&height=50&name=Ryan%20Condon%20Profile%20Picture.png)

Post by [Ryan Condon](https://blog.satisfyd.com/author/ryan-condon)   
 Sep 23, 2022, 2:02:22 PM

 Ryan is the Co-Founder and CEO of SATISFYD. Since 1998, Ryan has been working with global equipment manufacturers and dealer owner groups to build more customer-centric organizations that outperform the competition. Ryan is an equipment industry veteran and expert in customer and employee experience management. Ryan has delivered over 100 in-person classes and speeches to help educate and inform on the power of delivering unique and consistent customer and employee experiences. Ryan, and his wife, live in Austin, TX with their four kids. Ryan is an avid mountain biker and runner.

[Follow me on LinkedIn](https://www.linkedin.com/in/rcondon/)

## Level Up Your Experience

Get Tips, Trends, and Best Practices to Make Customer and Employee Experience Your Competitive Advantage

### Subscribe to Our Blog

[![SATISFYD_logo_horz_blue-2](https://blog.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-2.png?width=230&height=34&name=satisfYd_logo_horz_blue-2.png)](https://www.satisfyd.com/)

- [Get Your Dealership's Online Reputation Scorecard - FREE!](https://www.satisfyd.com/reputation-scorecard)

©2026 SATISFYD. All rights reserved. [Take Survey](https://survey.satisfyd.com/) | [Privacy Policy ](https://resources.satisfyd.com/privacy-page)

- <https://www.linkedin.com/company/satisfyd_/>
- <https://www.facebook.com/satisfyd/>
- <https://www.youtube.com/@SatisfYdCustomer>
- <https://open.spotify.com/show/3Br4N9QsFCAc9zkj1Oo19U?si=7ae5f4fc8d9f4ca9>
- <https://x.com/SatisfYd1998>

![](https://px.ads.linkedin.com/collect/?pid=4624276&fmt=gif)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ryan Condon",
    "url" : "https://blog.satisfyd.com/author/ryan-condon"
  },
  "dateModified" : "2022-10-06T19:01:18.676Z",
  "datePublished" : "2022-09-23T18:02:22.000Z",
  "headline" : "Understanding Net Promoter Score",
  "image" : [ "https://blog.satisfyd.com/hubfs/Blog/Understanding%20Net%20Promoter%20Score.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.satisfyd.com/understanding-net-promoter-score",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.satisfyd.com/hubfs/satisfYd_logo_horz_blue-1.png"
    },
    "name" : "SATISFYD"
  }
}
```