Customer feedback is the lifeblood of any successful business. Satisfied customers often become repeat buyers and brand advocates, driving new business through referrals and glowing online reviews. On the flip side, dissatisfied customers don’t just leave silently—they share their negative ...

Showing appreciation to employees is more than a nice gesture; it’s a powerful strategy to improve morale, increase retention, and boost customer satisfaction. When employees feel valued, they’re more engaged, committed, and motivated to go the extra mile. Here’s why expressing gratitude matters ...

Dealers, owners, and sales teams – the importance of customer feedback can’t be overstated. With so many buyers relying on online reviews and feedback, it's crucial to understand how customer perceptions can significantly influence your dealership’s success. These startling statistics reveal why ...

Employee turnover is a growing concern for heavy equipment dealerships, especially in today’s market conditions. With supply chain disruptions and fluctuating equipment demand, retaining skilled workers has never been more critical. In an industry that relies heavily on experienced workers, high ...

Are you struggling with customer loyalty and employee satisfaction in your dealership? You're not alone. In today's competitive market, many dealerships find it challenging to balance operational efficiency with the need to keep both customers and employees happy. This imbalance can lead to lost ...

The heavy equipment industry is at a pivotal moment. As Baby Boomers retire and Generation Z steps into the workforce, dealerships face the challenge of maintaining employee satisfaction across vastly different age groups and genders. The stakes are high—keeping your employees engaged and loyal is ...

The struggle to recruit and retain skilled technicians is a widespread issue among heavy equipment dealerships. If you're experiencing this, you're not alone. Discover a fresh perspective proposed by John Dowling, Director of Dealer Account Management at Jordan Sitter Associates, and Emilie Spalla, ...

As part of a heavy equipment dealership, you're likely aware of the ongoing layoffs that have been announced at manufacturing plants across the US. These cuts, coupled with the planned relocation of some production to Mexico by 2026, paint an uncertain picture for the industry. Working with ...

As you know, the pool of available talent to work for your dealership is changing. As reported by NPR's article, Many in Gen Z ditch colleges for trade schools. Meet the 'toolbelt generation, many young people in Gen Z are opting for vocational schools and trade careers, seeking hands-on experience ...