Attracting and retaining employees in the competitive equipment dealership industry is tough. That's why we have assembled a diverse group of HR leaders for our 2023 summit's round table discussion on how dealerships are attracting and retaining employees. Drawing on their years of experience in ...

Thanks to the rise of social media, especially TikTok and Instagram, customer-generated content has grown astronomically. So, to discuss how to capture and leverage it, SATISFYD sat down with Kaia Watkins, Global Director of Channel Partner Marketing for Flint Group. With over seventeen years of ...

Many dealerships ask: how do we consistently offer exceptional customer service? To answer this question, SATISFYD sat down with Larry Cole Ph.D to talk about the role of leadership, accountability, and employee empowerment in making transformational change.

Raise your hand if your customer database is complete, accurate, and organized ✋ According to the 2022 Global Data Management by Experian, 85% of business leaders indicated that poor quality contact data for customers negatively impacts their operational processes and efficiency.

Are you ready to supercharge your dealership's revenue while creating a fun and unforgettable experience for your employees and customers? Well, get ready to rethink goal-setting as we unveil five realistic goals that will align your dealership with success! Don't miss out on this opportunity to ...

It’s estimated that a whopping 70% of a customer’s brand perception is determined by their experience with employees. Those front-line interactions are vital not only for closing sales, but also for retaining customers and keeping a company’s reputation in tip-top shape. Now, with global employee ...

SATISFYD’s CEO Ryan Condon sat down with Doug Tibben, president of Pattison Agriculture, to discuss how his company has tackled employee and customer issues head-on in order to grow and thrive. Having increased their market share by 60% since 2020, Doug shared how deep-diving into customer ...

A negative review on the first page of search results can cost a business 22% of its customers, according to a survey by Moz, one of the most trusted SEO companies in the marketplace. People write negative reviews because they’re unhappy with the experience they received and feel the need to ...

At a time when the agriculture equipment industry is facing employee retention challenges, our Vice President, Emilie Spalla, led a conversation with our customers, Farrah Ibach-Bauer, Human Resources Manager at Heritage Tractor, Tracy Ellig, Human Resources Manager at Premier Equipment, and Ann ...

With increasing competition, changing customer expectations, and a shortage of skilled labor, the heavy equipment industry must identify and address customer and employee experience challenges faster than ever. Today, success is not exclusively linked to profit margins but also to the quality of ...

Have you heard about the SATISFYD Top Dealer Awards? It's an annual award that recognizes the best of the best in the equipment industry. We're talking about the dealerships that provide exceptional customer experiences, have a strong online reputation, and enjoy having engaged and motivated ...

In today's digital age, businesses are constantly searching for ways to improve their customer experience and gather actionable feedback from their customers. Two software vendors that provide such services are us, SATISFYD, and Qualtrics. While we both aim to help businesses understand and improve ...

Your potential customer relies on checking your dealership reviews before making a purchasing decision. 9 out of 10 customers read online reviews before making a purchase decision. In addition, 72% of consumers trust online reviews as much as recommendations from friends and family. So how can you ...

About Berry Companies Berry Companies' history dates to 1957 when Fred Berry, Jr., and his brother Paul purchased the Sam H. Denney Road Machinery Co. and renamed it Berry Tractor & Equipment Co. The Sam H. Denney Road Machinery Co. had been founded in 1928 to distribute road maintenance ...

New Year. Increased Scores. Higher Standards. As you know, one of the benefits of being a SATISFYD customer is that you can see how your organization stands against competitors with our competitive industry benchmarking reporting. Our 2022 Benchmark Report for Voice of Customer was updated on Jan. ...

What is Net Promoter Score (NPS)? Net Promoter Score is a methodology used to calculate the answer to a single question: How likely are you to recommend brand/dealer/product to a friend or colleague?

HR leaders are more concerned about the talent shortage today than ever before, and there’s good reason. The cost of turnover is estimated that can cost a company 1.5-2 times the employee’s salary.

A single experience can have a defining impact on a customers’ perspective of your dealership – both positive and negative. Sometimes it can be hard to recognize and decode the signals to know how a customer feels after interacting with your store. But customers leave a trail of crumbs that you can ...

Change is Happening Now Dealers know all too well that their organization is in a continuous state of change. They work hard to make day-to-day improvements to their processes and grow through referrals from happy customers. And as consolidation becomes a reality for a growing number of dealers in ...

As you budget for the year, are you confident that the amount you’ve allocated for your Customer Experience program will give you the results you want?

Online Reviews: Sharing the News! Online reviews are referred to more than any other marketing resource. They drive customers’ purchases and influence their choices of where to do business. More than 90% of customers rely on reviews to guide their decisions. Your online reputation truly is created ...

Online Reviews: Coping with Negative Comments We know that the vast majority of buyers check online for others’ experiences before they complete a purchase, and that even one negative review can have lasting impact. While only 6% of customers write a review, it turns out that a dissatisfied person ...

Online Reviews: Getting the Story Online reviews are the modern-day word-of-mouth, with 93% of buyers looking to online customer feedback before buying and 72% valuing online reviews over inputs from their own friends and families. But those reviews don’t tell the whole story. In fact, only 6% of ...

Online Reviews: The Modern Day Word-of-Mouth Kyle Stanton has owned a thriving cattle farm in northern Iowa for three decades and considers himself lucky to have a network of friends whose opinions he can rely on. However, over the years, he’s come to trust his online community just as much as his ...

Many of the benefits of keeping tabs on your customers’ experiences are instinctive: you naturally want to please your customers and ensure that they are happy with your products and services. You value your loyal customers and want to keep them coming back. And let’s be honest: most dealerships ...

It’s no mystery why it’s important to be keenly aware of your customers’ experiences. Happy customers are repeat customers, plus they can drive new business through referring friends and posting positive reviews online. Conversely, an unhappy customer rarely just takes their business elsewhere: ...